plate: Lady Imp

The Imp Site

Lady Imp

Pimp your Imp avant-la-lettre

This Imp was intended for the American market:

Right Hand Drive (but that could be many other markets, too...)
a speedometer in miles, not kilometers
To meet USA Federal Motor Vehicle Safety Standards, bumper overriders were added, clad with rubber.


		Text on the white capped bottles: 'Wild Willow' and 'Evening Jasmine' The paint on the gear stick is already damaged.

There is a plate with information about the design on the sill and a badge on the glove box. The same badge - or rather: two badges are used on the front left wing and the front:		British Royal Coat of Arms on the hubcaps, the steering wheel and the C-post.

These photos came from the Rootes Factory in Coventry. An employee collected them when Rootes were taken over by Chrysler and a lot of promotional materials were discarded.

	FOR IMMEDIATE RELEASE LADIES' CAR: A new car a man wouldn't want to drive, but would be more than happy to give to his wife - as the "ultimate present" is this Lady Imp, exhibited by Rootes Motors of England at the New York International Auto Show. The Lady Imp comes complete with such totally feminine features as a hair dryer, Princess mobile telephone and cosmetic perfume console. It is richly upholstered in a bright and striking floral pattern, and interior and exterior trim are equally feminine. Price of the Lady Imp, which is based on the popular Sunbeam Imp sports sedan, is about $3,700. It was shown at the New York Auto Show with its equally male counterpart, the Lord Imp, which is decked out in a nautical theme and has features such as ship-to-shore radio.
	From:	Rootes Motors Inc. 505 Park Avenue New York 22, N.Y. PL 3-0710 Lyman Gaylord

Lady Imp with lady inside, on the 'phone

The Imp Site
The Imp range
Lord Imp & Lady Imp

Production numbers North America

How do businesses apply to use the royal arms?

© Franka