Advertising in Impressions

Free Ads

To reduce the amount of restorable Imps being scrapped, cars for less than £50 can be advertised for free. Spares ads are also free if the total value of items is less than £50.
If you have any FREE odds and ends (or cars for that matter!), you can advertise in the 'Paper Imp Scrapyard' free of charge.

Advice to Advertisers

Avoid mistakes

We often receive adverts which, to the Imp enthusiast, contain some real bloomers, for example, 'Hillman Imp Sport' (no such model was sold), 'Imp saloon two-door' (they're all two-door!), 'Hillman Imp, 850cc' (no such engine size other than very rare racing versions). Although a vast array of Imp variants were made, such basic errors do not help sell your car. With this in mind, we would advise you to include the following information in your advert:

Make

Imps can be of the following marques: Hillman, Singer, Sunbeam or Commer.
(see your Registration Document if in doubt)

Model

Basic Imp, Imp Deluxe, Imp Super, Californian, Caledonian, Rally Imp, Husky, Chamois, Chamois Coupe, Chamois Sport, Rally Chamois, Imp Sport, Sport, Stiletto or Van.

Colour

Mention the colour of the bodywork and interior.

Engine

It is a good idea to include the engine capacity in the ad. Most Imps were sold with the standard 875cc unit but many cars have subsequently been fitted with 930, 998 or 1,040cc engines for increased performance. Include the year of registration, the mileage (if known) and whether the car is taxed and/or MoT'd (MoT'd cars sell far quicker).

State of affairs

Condition is of course subjective but the following are useful descriptions: 'Restoration project' (rusty/not working but mostly complete), 'fair' (complete, working or recently working), 'good' (MoT'd reliable transport), 'very good' (MoT'd with excellent mechanics and rust-free bodywork). Cars described as 'concours' should of course be virtually as-new or immaculate prize-winning show cars.

Price

As for price, one man's 'immaculate' is another's 'restoration project'. Consult the classic car magazines for so-called price guides if you must, but it must be remembered these are only rough guides. And no-one, even the most knowledgeable Imp guru, should be asked to give a valuation over the 'phone. Do try to state a price, if oniy to avoid the word 'offers', an instant turn-off.

Advertising Rates

To reduce the amount of restorable Imps being scrapped, cars for less than £50 can be advertised for free. Spares ads are also free if the total value of items is less than £50. Cars up to £100 can be advertised for£2. All other ads are £5 (non-members £10). If you have any FREE odds and ends (or cars for that matter!), you can advertise in the 'Paper Imp Scrapyard' free of charge.


Advertising Form

Please tick the appropriate section below:
Cars for sale   Spares for sale   Services   Wanted   Paper Imp Scrapyard

     
     
     
     
     
     
Name    Nearest town
Telephone    Membership No. (if in Imp Club)

Please write your advertisement clearly, using no more than 30 words (The editors reserve the right to edit over-long ads). Use a similar layout as seen above. Post it to:
Nick Webb, 22 Southview Court, Guildford Road, Woking, Surrey GU22 7RP. Or to Grahame Pearson. We will endeavour to print it in the next available issue. Please make cheques or postal orders payable to The Imp Club.


While every effort is made to ensure accuracy, neither The Imp Club nor the editors can be held responsible for any errors, howsoever arising. To this end we would stress the importance of legible writing, especially your telephone number.


Franka
Adverts send to me will not end up in Impressions. If I find the time to do anything at all I'll probably link them to my page on suppliers.