Promotion of the Imp

1. winning rallies
2. bought media attention

• Brochures
• Films
• Perspex Imp
• pool of press cars

• Record Run
  3000 miles in 48 hours
  The incredible story of how a Sunbeam Imp Sportsedan was driven from New York to Los Angeles in only 2 days averaging over 35 miles per gallon!
  American Rodding Magazine

	March 1966		Reconnaissance Run
	Tuesday, 1st		on board bound for Oslo
	Wednesday 3rd		docking at Oslo
	Friday 4th, 7.00 AM		setting out towards the Swedish border
	Sunday 6th, 11:30 AM		Basle is reached
	Monday 7th		Monte Carlo, meet up with Mr. N. Garrad + camera crew
	Wednesday 9th		final stage to Andorra
			Run
	29th, 5.00 am		from Oslo
	April 6th		reception at RAF Watton

• Operation Europe
• Reconnaisance Run - The story of Operation Europe
• Letter from Dept. Adverts & Promotion to continental dealers
  plus a photo of the 4 R.A.F. Officers in civilian clothes
• Internal Memo of 14th March 1966 from Norman Garrad to W. Elsey of Dept. Adverts & Promotion
• Report after the reconnaissance run
• Newspaper clipping from the Advertiser
• Table with distances and times
• Photos of the R.A.F. Officers

Special Imps

• Lord Imp & Lady Imp
• Chamois Spring Special

Sales

• Imp Californian - sales briefing

Promotion materials

• Matchbook
  At the Spring 1998 autojumble in Beaulieu Pieter Posthuma found a 'matchbook' (you know matches in a folded piece of carton). On the front of the book you see a drawn picture of a Hillman Super Imp, which is bigger than the matches, so the front sides stick out. There is some text on the back.

Personnel

Motor, 1965, week ending October 1965, p.73:

John Bullock is rejoining Rootes as director in charge of public relations. Bill Elsey becomes director in charge of advertising and sales promotion.